Why Choose Me Instead of a CFP®?

1. I’ve guided real families through real life events

Many advisors — even CFP® professionals — create plans on paper that they’ve never had to see play out. I’ve:

• delivered life insurance checks to grieving spouses,

• structured income for widowers after unexpected loss,

• secured long-term care coverage that later paid for real care,

• and supported families through the hardest financial moments of their lives.

This isn’t theoretical for me. It’s lived experience.

2. I serve both everyday families and multimillion dollar clients

My clients range from young families to trucking magnates with over $20 million in net worth. This breadth of experience gives me perspective that no classroom or certification can replicate.

3. I’m relationship focused, not transaction focused

Clients don’t get a different version of me depending on the day. You get the same Troy — consistent, steady, and fully present. I listen first, ask the right questions, and uncover challenges you may not even realize exist.

4. Holistic guidance without the limitations of one planning framework

CFP® professionals follow strict academic planning models — valuable, but sometimes rigid. I take a broader view:

I combine experience, intuition, and strategy — not just formulas.

5. You get me — and my network of CFP® talent

Here’s the truth: I don’t compete against CFP® experts. I collaborate with them. When a situation needs highly technical analysis, I bring in the right CFP® professional from my trusted network. You get the best of both worlds: A seasoned advisor with deep real-life experience — plus access to CFP® level expertise when needed.

6. My mission is freedom, not complexity

I help clients:

• live with clarity,

• feel confident in their future,

• and experience true financial freedom — not financial overwhelm.

You’re not hiring a certification. You’re hiring a guide who has been there, seen it, lived it, and walked families through it.